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More4 Rebrand
More4 Rebrand
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Client: Man vs Machine & 4Creative
Location: various, UK
Year: 2012
Man vs Machine and 4Creative, Channel 4’s in-house creative agency, commissioned Jason Bruges Studio as Production Designers for the More 4 live-action idents (including their special Christmas idents shot in Iceland) as part of the channel’s rebrand. The studio created the design, build and installation across two outdoor and two indoor locations, including a domestic staircase and an abandoned boat in Dungeness. Extra production support was drafted in from Middlesex University due to the short turnaround of the build. The re-brand was centred round a bold, flexible logo that morphs through a series of flips, folds and reveals, which sees the brand break out into the real world. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
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All items purchased through the USED Creative marketplace are sold AS SEEN, expect low level wear and tear unless specified and are used at the buyer's own risk. USED Ltd and the USED Creative Vendors accept no responsibility or liability for any injury, damage, or loss caused by the use or misuse of any items purchased. Buyers are responsible for ensuring items are suitable and safe for their intended use.